KeywordsComputer-Aided Innovation—inventive problem solving—conceptual design—dialogue-based system. Scholars argue about the role played by surprise in making new products creative. During the last years such a sector has experienced serious problems in preserving its competitiveness. Cite this chapter as: Borgianni Y. The analysis has led to the conclusions that follow.
He is member of the Referee Committee of the Journal of Engineering Design. The sector is characterized by conservativeness, as well as the innovation of equipment presents a slow pace and mostly involves the maximization of established performances. An emerging deficiency of its first version concerns limited capabilities in providing a broad screening of the issues and features relevant within the encountered inventive problems. The authors undertook an analysis of these methods, highlighting how they support the product planning phase, their strengths and weaknesses. The authors propose an original method and software prototype capable to provide a wide range of stimuli, whose testing demonstrated much better results than traditional approaches in terms of quantity and variety of generated ideas.
Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace provides a scientific reference for researchers and PhD students working in several fields of Industrial Engineering: mechanical, electric, electronic sectors and, more generally, all areas of industry where there are needs to design innovative products. The study was carried out in firms initially unaware of Product-Service System opportunities. The experiment tests also whether commercial results can strongly influence the perception of creativity. The step-by-step description on how to employ the proposed method and its application to practical examples, make the book a key resource for industry consultants and managers who look to increase the value of their products and services for new and existing customers. The step-by-step description on how to employ the proposed method and its application to practical examples, make the book a key resource for industry consultants and managers who look to increase the value of their products and services for new and existing customers.
The paper's objective is to contribute in this field by individuating factors, advantages and disadvantages that are not directly measurable in monetary terms by companies. However, market and technology conditions can undergo several transformations during the execution of product innovation projects and jeopardise the basic assumptions taken at the beginning of the design cycle. It is based on different factors coming into play in Product-Service System adoption that can bring both benefits and drawbacks. The use of a quantitative reference model linking the performance of quality attributes to the ensuing satisfaction provides a clear picture of the transformation occurring within the role played by a plurality of customer requirements. Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace provides a scientific reference for researchers and PhD students working in several fields of Industrial Engineering: mechanical, electric, electronic sectors and, more generally, all areas of industry where there are needs to design innovative products. The proposed instrument is capable to measure the achievement of all the major characteristics highlighted by the survey of established models for carrying out embodiment design.
He is author of more than 30 papers published in authoritative Journals and presented in International Conferences and 2 patents. D espite innovation being ac-knowledged as a key factor to fuel competitiveness and the success of companies, the diffusion of methods to systematically support industrial innovation pipelines is still un-satisfactory. The comparison of the collected contributions shows a plurality of viable research directions, poorly investigated up to now, in order to effectively support the task of product planning. Hence, other product ontological domains might be involved in unsuccessful product launches. They try to establish the starting point for an effective problem solving process. Thus, a business perspective is introduced in the problem solving process. Second, the individuation of a more abstract goal is attracting increasing attention as a means to denote the designer's intent and the purpose of the product in terms of human utility.
Having observed the lack of reference models to investigate the emergence of surprise when a user first meets a new artefact, the authors propose an original model to describe the occurring cognitive processes. With this perspective the investigation of prescriptive means for New Value Proposition represents a promising, although still poorly explored, domain. The endeavour of previous works has consisted in the assessment of creativity concerning designers, methodologies, concepts and products. The objective of this research was to analyse the mutual effect taking place between the perception of humour and the display of surprise embodied in products, and in particular the capability of humorous characteristics to boost the effect of surprise. For instance, dynamic Kano models are associated to the evolution of product requirements and functions. The experiment states the reasonability of the described factors and, as a consequence, the paper provides a contribution to better articulate the debate in the research arena. While there is still a lively discussion about these dimensions, some authors highlight that among them surprise deserves to be considered an independent aspect that differs from novelty.
The paper describes a methodology to support business process re-engineering by mapping product requirements to product development phases in order to analyze their contribution to value creation. Different perspectives evaluate surprise as a nuance of novelty, an independent dimension, or an emotional reaction to new products. However, the poor performance of current industrial processes not yet at a mature stage does not allow the complete exploitation of the biomass resources, thus the market demand of woody fuels remains unsatisfied. The last step suggests suitable methodological approaches for the identification of physical solutions aimed at implementing the improved business process. The experiment states the reasonability of the described factors and, as a consequence, the paper provides a contribution to better articulate the debate in the research arena. Conversely, such an aspect is seldom considered in the most diffused definitions of ideality, although it can be easily regarded as a fundamental feature of good designs. The effect of teamwork is arguable, as individuals working separately are capable of producing larger numbers of ideas.
The case study concerns the manufacturing of pellet that is a bio-fuel obtained through the processing of the wood coming from the sustainable exploitation of forests. In particular, the paper explores the reliability of dynamic Kano-oriented methods, by extrapolating and elaborating literature data of customer surveys about akin technical systems taken at different times. Although product design targets success, the achievement of success is rarely verified or insightfully explored because of difficulties in measuring this term. Conversely, alternative products feature greater value perception because they are acknowledged to be functional and reliable. Moreover, it illustrates the outcomes of a preliminary empirical investigation about the manifestation of unexpectedness according to such a framework: the proposed factors have been checked by interpreting the motivations leading to the presence of surprise in 12 new lamps described in the literature. Furthermore, original guidelines have been identified to support the user in performing new value proposition tasks oriented towards the definition of new product profiles.
The situation is even complicated by great uncertainty and lack of information. The application of the developed approach allowed to individuate contradictions whose solution has considerably influenced the technical evolution of the treated industrial sector. His main fields of research deal with Methods and Techniques for Product and Process Innovation, New Product Development, Customer Perceived Value. Aspects related to sustainability and environmental friendliness manifestly appear in the list of stimuli and these issues are reflected in several ideas emerged in initial experiments. The paper puts particular attention on the sources that manifest skepticism with respect to the combination of the two techniques.